Tuesday, October 25, 2011

Serum Vs Venom

Having relaunched the Brooklyn brand, David Gensler discusses his new in-house atelier and whether entirely bespoke fashion is possible today

Brooklyn’s newly re-launched fashion label and studio SVSV, is an all encompassing, multi-media project that looks to challenge and re-align ideas surrounding fashion, exclusivity, and mass produced, consumptive culture. Founded in 2003 by designer, photographer and cultural strategist David Gensler, SVSV (Serum Vs Venom) has always been about showcasing a creative body of work rather than a simple clothes horse label.

Combining art and fashion with hand-crafted pieces that exist outside of the usual fashion industry calendar, SVSV’s liberation is in one part due to their in-house atelier, Brooklyn Sewn - a traditional neighbourhood... article continues »
        
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